Exactly What to Say - Phil M. Jones

Book Summary

"Exactly What to Say" by Phil M. Jones is a book that offers practical communication strategies and specific phrases that can help individuals persuade and influence others. The book is divided into nine sections, each providing insights, tips, and examples of persuasive language.
The book emphasizes that the words individuals use and how they use them can have a significant impact on their ability to persuade and influence others. Jones provides specific language that can be used in various situations, such as sales, negotiations, and everyday conversations.
Some of the key sections in the book include "The Magic Words for Influence and Impact," "The Simple Questions That Win Business," and "Persuasive Language Patterns for Influential Conversations." In each section, Jones provides clear examples and explanations of the language and strategies he recommends.
Overall, "Exactly What to Say" is a concise and practical guide to persuasive language that can be applied in various situations. The book offers specific phrases that can help individuals communicate more effectively and influence others. The strategies and language in the book can be especially helpful for sales professionals, entrepreneurs, and anyone looking to improve their communication skills.

Key Takeaways

1. Language can have a significant impact on an individual's ability to persuade and influence others. Jones emphasizes that the words individuals use and how they use them can affect their communication outcomes.
2. Specific language can be used in various situations to increase the chances of persuading and influencing others. Jones provides practical communication strategies and specific phrases that can help individuals persuade and influence others.
3. The book offers nine sections, each focusing on specific communication strategies and language patterns. Each section provides clear examples and explanations of the language and strategies recommended by Jones.
4. The book's language and strategies can be applied in various situations, including sales, negotiations, and everyday conversations. Jones provides language and strategies that can help individuals communicate more effectively and achieve better outcomes in different situations.
5. Building rapport and establishing trust is crucial to successful communication. Jones emphasizes the importance of listening, understanding the other person's perspective, and showing empathy when communicating with others.
6. Communication is not just about what is said, but also how it is said. Jones provides guidance on tone of voice, body language, and other nonverbal cues that can impact communication outcomes.